April 4: The shop Hieap Seng Siang opened as a small general store selling miscellaneous items. It began to sell consumer goods and started importing products from abroad.
Changed its name to Sahapattanapibul Co., Ltd. with a registered capital of 4 million baht.
The company started research, conducted market testing, planned sales strategies, and began serious advertising.
The year marked the expansion of the business, with the establishment of ICC International Co., Ltd. And several other affiliated companies.
Established Lion (Thailand) Co., Ltd. as a joint venture between Saha Pattanapibul and The Lion Fat and Oil Co., Ltd., Japan.
Lion (Thailand) began production of Lion powder shampoo and Top detergent.
• Established Saha Pathana Inter-Holding Co., Ltd. (SPI).
• Partnered with Lion Japan to produce shampoo, toothpaste, and detergent.
• Established Thai President Foods Co., Ltd. and began selling Mama instant noodles.
Relocated the office to 2156 New Petchburi Road.
Established the Saha Group Industrial Park Sriracha in Chonburi Province.
Started selling Pao Boon Jin detergent with the concept that it must be a product that promotes societal values of honesty and fairness.
Listed on the Stock Exchange of Thailand with a registered capital of 30 million baht.
Started selling Pao detergent and increased the registered capital to 200 million baht.
• Established Saha Group Industrial Parks in Lamphun and Prachinburi Provinces.
Registered to convert into Saha Pathanapibul Public Company Limited.
Partnered with K.R.S. Logistics Co., Ltd.
Started selling Mont Fleur mineral water.
Lion (Thailand) Co., Ltd. imported Systema toothbrush technology.
Systema toothbrush became the best-seller.
Started selling 108 Detergent.
Received the royal grace of His Majesty King Bhumibol Adulyadej, who granted the Royal Garuda emblem as a certification that Saha Pathanapibul conducts its business with honesty and integrity, adhering to good moral principles.
Started the home delivery service, Sahapat Delivery.
Partnered with SEINO Holdings Japan and changed the name from K.R.S. Logistics Co., Ltd. to SEINO SAHA LOGISTICS COMPANY LIMITED.
Reflects the philosophy, values, and working methods of the members of the Saha Group family.