De Paris fabric softener is an ultra-concentrated formula, 6 times stronger, with a luxury French perfume style. It creates a new fragrance on your clothes, bringing the perfume to life as part of your identity. The perfume ingredients are specially selected by French perfumers and combined with fragrance capsule technology that locks in the scent deep within the fabric fibers for long-lasting freshness throughout the day. It also makes ironing easier and has been tested to ensure it does not irritate the skin.